Loan Me Some Sugar: Unique Ways to Acquire Personal Loan Customers

Published: Wed, 04/05/23

Loan Me Some Sugar: Unique Ways to Acquire Personal Loan Customers

30 REVOLUTIONARY MARKETING IDEAS TO ACQUIRE PERSONAL LOAN CUSTOMERS

As a chief marketing officer for a B2C personal loan lender, your primary goal is to acquire new and returning customers.

To achieve this goal, you need to think outside the box and develop unique, creative, and revolutionary marketing ideas that result in CAC costs of sub $100.

Here are 30 marketing ideas that can help you achieve this goal:

REFERRAL PROGRAM

Create a referral program that rewards the referrer and the referee with cash incentives for successful loan approvals.

Offer a cashback program for customers who refer multiple successful loan applications.

SOCIAL MEDIA CAMPAIGNS

Run a targeted social media campaign on Facebook and Instagram with engaging visuals and copy, highlighting the benefits of personal loans and the ease of application.

Create engaging video content for social media and YouTube showcasing the benefits of personal loans and the ease of application.

Run a social media contest where customers can share their personal loan success stories and win prizes for the most compelling stories.

Host a live Q&A session with a financial expert on social media to answer customers’ questions and concerns.

Leverage influencer marketing by partnering with social media influencers who have a strong following among our target demographic.

COLLABORATION

Collaborate with B2B businesses with the same customer demographic to offer joint promotions and discounts to their customers who apply for personal loans.

Examples are tire shops, auto mechanic shops, radiator shops, and more.

Partner with local non-profit organizations and offer discounted loan rates for their members.

Partner with local schools and universities to offer student loan refinancing options and host informational sessions on financial planning.

Collaborate with local real estate agents to offer homebuyers exclusive loan rates and promotions.

Partner with local employers to offer personal loans as an employee benefit.

INCENTIVES

Offer a limited time only sign-up bonus for new customers who apply for a personal loan online or in-store.

Offer exclusive discounts and promotions to customers who have successfully repaid their personal loans with us.

Offer personalized loan recommendations based on customers’ financial goals and credit score to increase the likelihood of loan approval.

Offer a free credit report to customers who apply for a personal loan to help them understand their credit standing.

DIRECT MAIL AND EMAIL MARKETING

Run a direct mail campaign targeting customers who have previously applied for a personal loan but didn’t complete the process, offering them special incentives to reapply.

Utilize SEO and Google Adwords to ensure our website appears at the top of search results for personal loan-related queries.

Leverage email marketing to communicate new loan offerings, promotions, and other financial tips and tricks to our customers.

EDUCATION AND COUNSELING

Host a series of webinars on financial planning, credit score improvement, and the benefits of personal loans.
Provide free credit score monitoring and financial education resources to customers who apply for a personal loan.

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Jer - 702-208-6736 Cell
TrihouseConsulting@gmail.com
https://theBusinessOflending.com

Trihouse Consulting: Lenders, Teachers, Resources, Knowledge, Connections, Introductions

27068 La Paz Rd
#113
Aliso Viejo CA 92656
USA

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