To develop a successful referral program for lenders aiming to expand their loan portfolios among subprime borrowers, it’s essential to craft creative and appealing strategies that resonate with both
online and storefront channels.
Drawing inspiration from the provided documents and incorporating successful practices from other industries, here’s a list of innovative referral program ideas:
1. Digital Wallet Credits: For each successful referral, offer credits or cashbacks directly in the customer’s digital wallet. This method ensures instant gratification and encourages continuous engagement.
Pefer to read online: Link
2. Tiered Referral Bonuses: Implement a tiered system where the value of rewards increases with the number of successful referrals. For example, the first referral could earn $50, the second $75, and so on, incentivizing customers to refer more.
3. Loan Discount Programs: Provide
discounts on the interest rates for future loans for both the referrer and the referred customer. This could be a percentage off the next loan’s interest or a fixed dollar amount reduction.
4. Exclusive Membership Clubs: Create a VIP or membership club for customers who bring in a certain number of referrals. Membership can offer perks such as lower interest rates, higher loan amounts, or access to financial advice services.
5.
Community Contribution Initiatives: Link referral bonuses to contributions towards community projects or charitable causes, showing a commitment to social responsibility. Customers can choose the project their referral bonus supports, adding a personal touch.
6. Gamified Referral Challenges: Introduce a gamification element by setting up challenges or contests around referrals. For example, the person with the most referrals over a month wins a
significant cash prize or a valuable non-cash reward like a tech gadget.
7. Celebration Events for Top Referrers: Host exclusive events for top referrers, such as dinners or financial planning workshops, to recognize and celebrate their contributions to the lender’s growth.
8. Loan Forgiveness Draws: For every referral, the customer gains an entry into a draw where they could win loan forgiveness for a certain percentage
of their loan.
9. Referral Leaderboards: Publish leaderboards in customer portals or newsletters, highlighting top referrers. This could spark competitive spirit and social proof, encouraging more referrals.
10. Special Offers for First-Time Borrowers: Just as seen in the Cottonwood Financial example, provide a special discount or offer for the first loan of new customers who come in through a referral
source.
11. Referral Tracking Dashboard: Develop an online dashboard where customers can track their referrals, see their rewards, and access promotional materials to share with friends and family.
12. Cross-Promotion Bonuses: Partner with other businesses to offer cross-promotion bonuses. For example, refer a friend to both the lending service and a partner insurance company and receive a bonus for
both.
13. Emergency Fund Top-Up: For customers who refer others, offer to top up their emergency fund (a small, interest-free loan) as a reward, reinforcing the lender’s role in helping manage financial emergencies.
By blending these innovative ideas with insights from the provided documents [Included in our “bible”], lenders can create a referral program that not only attracts new customers but also fosters a loyal customer base willing to advocate for their services.
