How Mark Cuban Can Save You $120,000+ with a Small Dollar Credit (SDC) Payday Loan-Car Title Store.
Published: Sat, 10/04/14
Small Dollar Credit (SDC) store.
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If you need to select a location for your store, this is for you.
I'm going to discuss one of the tools my Team discovered. This
isn't the place to discuss the merits of an Internet lending
business versus a store model, mobile websites, licensing, zoning,
consumer demographics, parking, signage, competition proximity...
[For a thorough discussion of all these topics, read our Manual
available at: http://paydaymanual.com/cash-advance-store.html]
If you're new to lending - Internet and/or brick-n-mortar - be
aware there are many reasons a lender needs a physical location.
In the brick-n-mortar world, your success in the consumer loan
industry will depend on your accurate analysis of all the locations
available and your ability to make the best choice. I know this is
not easy. But, if you approach this challenge in a logical,
organized fashion, you will succeed.
A $2000/month location with a 5 year lease will cost you $120,000.
Add for signage, building improvements, etc! Obviously, a small
investment made to evaluate locations before signing a long-term lease
makes sense.
Remember! No one will protect your capital better than you. And,
if you've seriously studied our Trihouse Training Manuals, few
people will understand the payday, car title, and installment loan
customer better than you.
Finally, know that I don't have a dog in this hunt. I'm not
being paid by Mark Cuban, an investor in MotionLoft, or anyone to
share this tool. So, with these caveats, DRUM ROLL PLEASE!!!
Let's discuss Motionloft as a very cool tool for store location
analysis.
MotionLoft
What is it? Pedestrian and vehicle counts for your existing and
target store locations. Motionloft employs a sensor to count people
and vehicles. You get pedestrian and vehicle counts at your
locations delivered to you when, where and how you want them.
Motionloft reports the data as it happens. Know your traffic, every
hour of every day.
Unlike Census data (old data) and hand counts (only capture a few
hours of traffic counts and are prone to human error), Motionloft
sensors gather information continuously. Sensors do not rely on
other technology or personally provided information; instead, they
simply count every person and car that passes by. Motionloft's
sensor network provides you with precise pedestrian and vehicle
information for specific locations - from the city, to the
neighborhood, and down to the exact block. You can compare multiple
brick-n-mortar locations to one another easily.
How it Works
MotionLoft techs install a small sensor at your
location. The sensor begins counting people and vehicles that pass by
your location. You have 24/7 access to your data and reports
Scenario 1
You've been in business for years. You have multiple
locations. One or two are serious performers. Maybe you have an
ugly duckling in the bunch. Install a MotionLoft sensor at your
winner. Monitor vehicles and pedestrian counts. Establish a
baseline of data to use for challenger campaigns for future store
location targets or for those you're contemplating closing.
Scenario 2
You're considering two locations for offering
consumer loans. Run a MotionLoft challenger scenario to determine
which of the two have the highest pedestrian and vehicle traffic
counts including days and hours.
MotionLoft
* Data collected in real time
* Easy to use through your MotionLoft website dashboard
* Available on your computer, tablet, and phone
* Ability to export as a CSV file for reporting summarized
business analytics for decision making
* Friendly presentation of data for sharing with Team members
* Motion Loft enables you to place a sensor at a location to
digitally measure pedestrian and vehicle traffic.
* 14-30-annual Days of data collection
* Site Selection
* Analytics Reports
* Business Hours Report
* 24/7 real-time data for your
sites
* Free sensor installation and maintenance
How Much $
As of this writing, annual subscriptions run $280/month. Shorter
subscriptions are higher. Beats spending $120K or more on the wrong
location!
Talk to Justin at MotionLoft.
Justin Miller Business Development Motionloft.com
415.625.0162 x 160
justin.miller@motionloft.com ' 550 15th Street Suite 29, San
Francisco, CA 94103
Mark Cuban and Motionloft on CNBC. https://vimeo.com/49275223
Trihouse Training & Consulting:
Invest in our Consumer Loan "Bible" at:
http://paydaymanual.com/cash-advance-store.html