I know it seems a little crazy for me to be writing this, as it seems that I'm launching a new product, or project, or book, or course, or business, or SOMETHING.
But, it's ALWAYS scary. A glorious picture forms inside your mind. It's absolutely thrilling when you figure out, or discover a new way to solve a problem. And then you create it. You build this wonderful thing. And you are 100% certain that people are going to love it. But they don't. It's so obvious, and nobody gets it. Or buys
it.
Then you have to make the choice to put it to side for a while until you find a better way to communicate it to people. Or, you just have to put it down.
This beautiful thing you created.
It's not about the
money.
Ok. Some of it is about the money. There's always other places for your money to go. Bills. Braces for your kids. Hair
Transplants. (maybe?).
To put your creativity, resourcefulness, and your authentic self into something completely new. And then it crashes and burns. Hard not to take this
personally. Do I know what I'm doing? Did I read the market correctly? Are people going to see it?
But it's not personal. After doing this for 30+ years, I can tell you
that it's RANDOM as hell. It really is. Sometimes an idea just resonates with the market in that moment, and it takes off beyond your wildest expectations. Sure, there are people that are doing things that are working "right now". And in this moment, it's the right plan for the right time. But times
change.
Back to the FEAR of trying. Am I scared when I go into something new? Every single time. Every single product launch, idea, partnership,
relationship. Every time I take a step in a new direction, I have that same doubt. It's tempting to hide under my bed and wait for inspiration to pass. As if inspiration was the flu and something to be avoided and endured.
Here's my simple magic formula that gives me the courage to keep this up, to always look forward.
Keep your downside to a minimum. If one of my products BOMBS in the marketplace, I've gone back a few steps. And I can take that. My nerves and ego can take a few steps. Sometimes it's MORE than just a few steps. But when it goes well, it goes very well, and you're traveling miles in a few
moments.
Don't hesitate. Fortune favors the bold. Be bold. Put it out there. When it goes into the crapper, you can cry to yourself, alone at night,
with a glass or two of wine. But in the morning you get up and you try again. I wish it was fancier or sexier than that. But that's what it is.
Want to take your lending service to the next level? Power your portfolio and your Team all the way to the
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