The Money Doesn't Know What It Doesn't Know: Jer Trihouse

Published: Wed, 02/27/13

,

I got a call from Hilary Miller, a lawyer buddy of mine. A group with more money
than god wanted his counsel regarding entry into the small dollar
loan space. When he explained they would have to pay him, they
bailed.

Great! You have access to "the money." So what! Do you
really think attending a conference, making a few calls gathered
from Linkedin, and talking with vendors with something to sell are
going to deliver your "secret sauce?"

Read online here: http://www.PaydayLoanIndustryBlog.com

o Lead gen
o Analytical
o Collections/Underwriting
o CSR's
o Software that does what you're team wants it to do.
o Legal/Licensing/Compliance/Taxes/Offshore/Tribe/State
o Tactics and Strategies
o Technology
o SEO/SEM/Mobile/Offline marketing

There are a LOT of really smart, creative people in our space. We
aren't making a ton of money by accident. We've learned the
hard way - in the trenches. We've screwed-up royally BUT
survived that early, catastrophic failure; well most of us :o)

So... you're a lender. Oh, I get it. You're an Internet guy
now. You'll do it all in your underwear from your beach-front
home office ( Stop laughing, no cracks! That's me :o) You
really think you don't need troops in the field, out in the
trenches? Who is going to knock on doors and collect your money?
Whose going to repo your collateral? Where are you going to store
this stuff? Payday loans - the way most of us are doing them today
- are toast! The PDL cheese has moved. You have to differentiate
your products and services. It's a new world, a savvy consumer,
and more regulators than you can shake a stick at. Plus, plenty of
lawyers to remind us of this on a daily basis.

Yep, it takes capital but that isn't enough. It takes a village
- I mean a team :o)

To succeed and survive, you must collaborate. You've got to
"play BIG" with your Team to win. Our industry is
changing rapidly. There has never been so much opportunity. Nor has
there ever been so many challenges. Millions of consumers all over
the world Want and NEED our products!

Expecting to "pick the brain" of an expert over lunch and
launching your enterprise will lead to a catastrophic failure.
Build relationships NOW; before you need them. Even those of us who
have been in the game for years still have to invest time and money.

Want to explore? Need to put capital to work? Want to take your
expertise in operations to the next level? Got a new solution for
the industry but can't get in front of the "players?"
Hit me... Jer@TrihouseConsulting.com

Http://www.PaydayManual.com
702-208-6736
WARNING! I'm BUSY. Drop an email. Introduce yourself. I'm
an old Dude. I talk to a lot of really smart folks all day long.
(I'm serious!) Put some bullets to me in writing. And NO, your
input will not wind-up on my Blog :o) I have so damn many NDA's
and MOU's I just assume we have one with you already!

Finally, if you're going to be in Newport Beach or Corona del
Mar in March, I like a nice red. Not sure what Hilary drinks. See you in the St. Regis. Go
ahead! Just try to "pick my brain."